Let's face it, we're all capitalists here in the U.S. While many of us want to be "green", that doesn't necessarily mean we will totally abandon our capitalist roots and blindly plunk down the hard cash just because somebody says we should and oh by the way, this will make you "green"!
This all kind of reminds me of the Beatles song, Revolution...
"You say you've got a real solution
Well, you know
We'd all love to see the plan
You ask me for a contribution
Well, you know
We're all doing what we can"
To paraphrase this song with my own interpretation...
"We all want to change the world,
But ya gotta give us more than just a feel good speech!"
And it's to that end that my company, Wise Energy Online, has sought to provide a solution -- an energy monitoring application that can help you really nail down what you're spending now on a particular appliance, as well as the capability to keep track of your ongoing electricity cost savings once your green project has been completed.
Let's say you suspect that your 10 year old water heater is using more power than it should. You could probably wait and get another 5 years of service out of it, but if you swapped it out now for an Energy Star rated unit, you could also save some money on your electricity bill. How can you possibly make this type of decision without some cold, hard numbers? The answer is that you really can't.
But with our Wise Energy Online Monitoring Solution installed, you can find out exactly what that water heater is costing you each month. This and most of your other major appliances too, but let's continue on with the story. So you find out that you don't use the water heater as much as you thought and in fact it's only costing you about $10 a month, so while saving about 50% in electricity on this would be nice, it really doesn't make economic sense at this point and can wait until it really needs to be swapped out due to age. But boy, look at what you're spending on your air conditioning! Perhaps that would be the better area to concentrate on at this point.
That's how it should work! This is how you can assure yourself that the "Green ROI" is there and once this fact is confirmed, most any capitalist worth his/her salt would run, not walk, to the nearest hardware store or contractor to get things going as soon as possible.
If you're seriously considering any type of green project, you really should make sure you have the cold, hard numbers before charging off with your green superman cape on, with the intent of saving the world. An energy monitoring application could help ensure that you get some of that "Green ROI" in addition to the nice warm fuzzy feeling you get when you help change the world.